Longer-lasting colour

       Time for a new hair hue? Mahogany, midnight blue or brilliant blonde, whatever the tint, fetching tresses need specially formulated products to help preserve colour vibrancy and radiance, while helping to repair any damage caused by chemical processing.
       Repeated washing, sun exposure and environmental factors also fade hair colour. For longer-lasting colour, Kiehl's introduces the Sunflower Color Preserving hair care collection with sunflower seed oil, which contains high levels of vitamins B and E, essential fatty acids and a UV-protective filter.
       Native Americans used the oil on the hair to add shine, make it more manageable and counteract dryness. This natural ingredient conditions and moisturises dry hair shafts and provides an antifade barrier, while enhancing the shine.
       Kiehl's, founded as an old-world apothecary in New York's East Village in 1851, came to Bangkok two years ago and its freestanding stores offer an extensive line of skin and hair care formulations.Celebrating its second anniversary, Kiehl's Loves Giving Back campaign includes adjusting the prices of best-selling products to thank its customers.
       The environmental-friendly brand also encourages recycling,and customers can bring Kiehl's shampoo and other plastic bottles back to the store to contribute to a special art project, which will be unveiled this Christmas.RT
       Tips for colour-treated hair
       After hair colouring, wait at least one full day to shampoo your hair. This will help allow the hair shaft time to repair itself from the treatment.2With lukewarm water, shampoo gently with a product for colourtreated hair. Avoid using hot water,which will open the hair's cuticle and allow the release of colour molecules from the cortex.3Gently blot-dry wet hair to minimise damage. Try to minimise the use of heated styling tools because heat opens the cuticle.4Use a colour-preserving hair care line that contains mild surfactants, moisturising ingredients and UV protection. When out in the sun, cover your hair with a tightlywoven hat or scarf. Not only can sun exposure break down colour molecules, it can also dry out and damage the hair shaft, making hair colour look dull.5Using a leave-in conditioner between shampoos helps seal the cuticle and protect from environmental aggression, while applying a moisturising treatment at least twice a month helps maintain the general health, condition and shine of the hair.6Before swimming in a chlorinated pool, always wet hair with non-chlorinated water first.Chemically-treated hair is more absorbent and water will help "fill"the hair shaft, making less room for the absorption of the chlorine. In addition to drying out and dulling hair color, chlorine can create a greenish cast in lighter hair.