Thai Credit Retail Bank to Re-Emphasize Its Brand as ‘Retail Bank’ and Its ‘99% Retail Portfolio’ Positioning

The Thai Credit Retail Bank (TCRB) shows appreciation towards a report on deposit and loan proportion that surpasses the target despite the world’s economic setback. Thai Credit Retail Bank is also re-emphasizing its brand as a ‘Retail Bank’ employing a ‘better opportunity better life quality for the happiness of Thai people of all ages’ strategy in order to accentuate its strength by developing the exceptionally financial products and services that are different from the other banks’. It also states that, in 2010, it will make a more aggressive move, aiming to increase the size of a new-customer base to 61%.


Mongkon Leelatum, chief executive officer and managing director of Thai Credit Retail Bank Co., Ltd. revealed that the year 2010 is the 4th year of the Thai Credit Retail bank’s operation. In the past year, Thai Credit Retail Bank has proved its operational ability by expanding its business intensively and continually a whole year. Regardless of world economic recession, it brought in the total revenue of 88%. The growth rate of deposits is 51%, compared to last year’s (end of 2008): 99% of them are customers with financial amount less than 10 million baht; average deposit per account is 437,000 baht. The growth rate of loans is 72%: 99% of them are customers with personal loan size less than 10 million baht; average loan size per account is 200,000 baht while the NPL rate is only 1.47%.

“Such a remarkable growth of Thai Credit Retail Bank and positive feedbacks from our clients reflects our marketing strategies, innovative products and financial services that perfectly match the needs of retail customers. We are satisfied with our past performance especially during the challenging time caused by economic fluctuations and drastic competitions. The year 2010 is going to be another challenging year. However, we are certain that, with our adept operational management, core-valued staff as the bank expected which are Team spirit, full of Credibility, Result Oriented and Best Service that will contribute to Thai Credit Retail Bank’s non-stop growth”.

Mongkon also mentioned that the strategy that will propel the business to its goal is ‘customer-centric’ one. Therefore, he put a great emphasis on new financial products and services for retail customers in order to answer the needs that vary upon economic circumstances and current situations. This is to render ‘better opportunity better life quality for the happiness of Thai people of all ages’. Up until now, Thai Credit Retail Bank’s most popular deposit products are the tax-free account with 4% interest and the Plus Account, the saving account which has a high liquidity and high interest, compared to a normal savings account as the interest will be deposited to customer’s account on monthly basis.

“While the most popular loan products are Gold for Cash, Home for Cash, Auto for Cash, SMEs, SE, leasing, home credit, etc,. These Thai Credit Retail Bank products are crafted to enhance its clients’ life quality by offering a happy way of paying back the debts.”

In addition, Thai Credit Retail Bank has instilled its retail positioning by taking over the Thanaban Co., Ltd., a motorcycle leasing company which possesses the 4th market share in Bangkok Metropolitan and its vicinity, to expand a retail customer base.

The 2010 operation plan is still focusing on the expansion of retail customer base. The expansion target of loans including SMEs, leasing, gold, home credit and personal is set to 60% and the deposits 43%. This year, Thai Credit Retail Bank is planning to launch a few new products which are completely different from other banks. They will be mainly about a better life quality and giving opportunity or offering a better option to customers. Besides, in the first half of this year, Thai Credit Retail Bank will launch 4 brand new branches located in Seacon Square, Ngam Wong Wan, Bangkapi and Pathumthani area seek for more business network alliances in order to accommodate a customer’s need for financial transaction. A previous cooperation that becomes successful is the nationwide ‘easy deposit convenient withdraw’ campaign done in conjunction with Thailand Post and Krung Thai Bank.

In addition to the operation plan, Thai Credit Retail Bank is also placing importance on its human resources. It provides special trainings such as gold inspection starting from basic to expert and core of how to serve customers professionally. It also open door for ‘young bloods’, who are ready to grow with the organization, to show their vigorous forces.